Lead Generation Ground Rules
Want to have a successful and profitable business? Then you need leads… and lots of them.
Nothing happens without a lead. No sales, no revenue, no profit, no nothing.
GROUND RULE #1: BUILD A VALUE MACHINE FOR THE LONG TERM
We’ll start off with the lead generation technique that most people will not have the discipline or patience to pursue. That is creating a REAL value machine for your market. This could be a blog you post to daily, or a video series you create daily… or something else.
GROUND RULE #2: UNDERSTAND THAT THE MONEY IS NOT IN THE LIST
It appears that one of my lists currently has little to no “money” hiding in it. That’s because I filled it with freebie seekers instead of potential buyers. I built a list before I had something to sell. If I had it to do over, I wouldn’t bother. Learn from my mistake. You build lists NOT to get leads, but to get buyers.
GROUND RULE #3: YOU DON’T HAVE TIME TO WAIT AROUND FOR A RELATIONSHIP
People buy because they want things. They buy because they’re yearning for the perceived benefits of what you provide. Yes a relationship helps. But you can’t pay your bills or pay your expenses with relationships. So ask them to buy FAST.
Isn’t that why you’re in business? Don’t make excuses for it. Just sell. Source: diythemes.com by
Your Loan in the Valley
Posted on September 30, 2014, in QUICK TIPS, REALTORS and tagged agent, Leads, loans, market, Money, pay your bills, People buy because they want things, Real Estate Mortgage, successful and profitable business. Bookmark the permalink. Leave a comment.