Four simple ways to GET new customers
If you stop and think about the price you’re paying to bring in added shoppers in terms of time or money, you can start to make better decisions about how and where to put those resources.
- Advertising. The key to advertising successfully is to generate promising leads in exchange for the money you spend.
- Networking and referrals. Landing referrals from networking or past business associations isn’t just a cheap way to pick up new business.
- Teaming up. Another way to leverage available resources is through what’s known as a “host-beneficiary” arrangement.
- Strategic Alliances. You might take that partnership a step further and form what’s known in the industry as a “strategic alliance.” While a host beneficiary relationship is generally a one-time or short-term commitment, strategic alliances can sometimes last for many years. Source: entrepreneur.com by Brad Sugars
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