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Ideas de marketing para un Asistente Inmobiliario


Los asistentes inmobiliarios trabajan con las agencias de bienes raíces y asisten a los agentes en las ventas de propiedades. Los asistentes inmobiliarios a menudo programan citas, coordinan el trabajo administrativo, proporcionan apoyo a los agentes y crean ideas de marketing para uso de la agencia. El marketing de bienes raíces requiere una inversión de tiempo para implementarlo y localizar a los potenciales compradores. Existen varias ideas de marketing para que los asistentes inmobiliarios compartan con sus agentes y pongan en acción.

Invitar a recién casados a una casa abierta

En muchos casos, las ventas de bienes raíces se producen porque los agentes inmobiliarios interactúan directamente con los posibles compradores. Estos compradores aprenden cómo el agente los ayudará a encontrar la casa correcta para ellos y sus familias. Mientras muchos agentes inmobiliarios organizan casas abiertas, estos eventos son abiertos al público. El asistente inmobiliario puede organizar una casa abierta orientada específicamente hacia recién casados. A menudo los recién casados piensan en su futuro y consideran la opción de comprar una casa inmediatamente después de la boda. Una casa abierta dirigida a recién casados puede incluir una demostración de cómo amueblarla mientras se deja la posibilidad de una futura ampliación, y comparando la inversión en la casa con una inversión en el futuro.

Organizar una reunión de presentación con los vecinos

Muchos vecinos miran cuando ven una casa en venta en su cuadra. Estos vecinos pueden querer saber cuál es el precio de venta o cómo se compara esa casa con las suyas. El asistente inmobiliario puede organizar una reunión de presentación en el vecindario, que dará la oportunidad de que el agente conozca a los vecinos. Algunos de ellos pueden considerar vender sus casas y conocer al agente los ayuda a decidir si vender y con qué agente trabajar. Los vecinos pueden también conocer amigos o familiares que quieran comprar una casa.

Publicar un boletín informativo inmobiliario

Un boletín informativo inmobiliario mantiene a los clientes anteriores y futuros conectados con la agencia. Los asistentes inmobiliarios deben llevar una lista de todos los compradores y vendedores que trabajaron con la agencia junto con cualquiera que manifieste interés en vender o comprar bienes raíces. Esto incluye a los asistentes a la casa abierta o interesados en las ferias comerciales. El asistente inmobiliario debe crear un boletín informativo y enviarlo por correo electrónico a todos los integrantes de la lista. El boletín informativo debe contener los perfiles de los agentes, novedades sobre las ventas recientes y consejos para mantener vendible la propiedad.

Dictar un curso de compra de casas

Muchos consumidores quieren saber más sobre la compra de una casa. Comprar una propiedad requiere un entendimiento de los préstamos hipotecarios, inspección de las propiedades, costos de mantenimiento, papeleo legal y ejecuciones. Un asistente inmobiliario puede dictar un curso gratis sobre compra de casas para los asistentes. En cada curso, el asistente debe llevar una lista de los concurrentes y su información de contacto. Después del curso, puede hacer un seguimiento, preguntando a los asistentes si tienen más preguntas y proporcionar consejos para compra de casas. El curso y el seguimiento mantienen a la agencia en la mente de los concurrentes, aumentando las probabilidades de que éstos llamen a la agencia cuando estén listos para vender.


Your Loan in the Valley 2014



Everything you don’t know but ought to…
November 08, 2013 8.30am
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Top 7 Mistakes the Rookie Real Estate Agent Makes


1. No Business Plan or Business Strategy

So many new agents put all their emphasis on which Real Estate Brokerage they will join when their shiny new license comes in the mail. Why? Because most new Real Estate Agents have never been in business for themselves – they’ve only worked as employees. They, mistakenly, believe that getting into the Real Estate business is “getting a new job.” What they’re missing is that they’re about to go into business for themselves. If you’ve ever opened the doors to ANY business, you know that one of the key ingredients is your business plan. Your business plan helps you define where you’re going, how you’re getting there, and what it’s going to take for you to make your real estate business a success.

2. Not Using the Best Possible Closing Team

They say the greatest businesspeople surround themselves with people that are smarter than themselves. It takes a pretty big team to close a transaction – Buyer’s Agent, Listing Agent, Lender, Insurance Agent, Title Officer, Inspector, Appraiser, and sometimes more! As a Real Estate Agent, you are in the position to refer your client to whoever you choose, and you should make sure that anyone you refer in will be an asset to the transaction, not someone who will bring you more headache. And the closing team you refer in, or “put your name to,” are there to make you shine! When they perform well, you get to take part of the credit because you referred them into the transaction.

The deadliest duo out there is the New Real Estate Agent & New Mortgage Broker. They get together and decide that, through their combined marketing efforts, they can take over the world! They’re both focusing on the right part of their business – marketing – but they’re doing each other no favors by choosing to give each other business. If you refer in a bad insurance agent, it might cause a minor hiccup in the transaction – you make a simple phone call and a new agent can bind the property in less than an hour. However, because it typically takes at least two weeks to close a loan, if you use an inexperienced lender, the result can be disastrous! You may find yourself in a position of “begging for a contract extension,” or worse, being denied a contract extension.

A good closing team will typically know more than their role in the transaction. Due to this, you can turn to them with questions, and they will step in (quietly) when they see a potential mistake – because they want to help you, and in return receive more of your business. Using good, experienced players for your closing team will help you infinitely in conducting business worthy of MORE business…and best of all, it’s free!

3. Not Arming Themselves with the Necessary Tools

Getting started as a Real Estate Agent is expensive. The license alone is an investment that will cost between $700 and $900 (not taking into account the amount of time you’ll invest.) However, you’ll run into even more expenses when you go to arm yourself with the necessary tools of the trade. And don’t fool yourself – they are necessary – because your competitors are definitely using every tool to help THEM.

4. Lack of Proper Funding

If you’ve taken the time to create your business plan, than you should definitely have your budget, but I can’t stress enough the importance of having and following your budget. However, the budget alone doesn’t address the important aspect of funding. 90% of all small businesses fail due to lack of funding. Typically, new agents will want to have 3 months of reserves in savings before taking the leap into full time agency. However, money in the bank isn’t the only way to answer the question of funding. Maybe your partner can support you for a certain period of time. You can keep a part-time job that won’t interfere with your business as a Real Estate Agent. Many successful waiters make the transition to successful real estate agents with no money in the bank. When you start your new business, don’t expect to earn any income for, at the least, 60 days.

5. Refusing to Spend Money on Marketing

Most new Real Estate Agents don’t realize that the hardest part of the business is finding the business. Furthermore, they’ve just shelled out around $2000 for their license and board dues, so the LAST thing they want to do is to spend more money! Again, the problem lies in the lack of understanding that you’ve just jumped into the Real Estate Business, you haven’t taken a new job. And any good businessperson will tell you that how much business you GET is directly correlative to how much you SPEND on marketing. If you choose the right brokerage, then you will get some good inbound leads. However, don’t neglect a good, personal marketing campaign from the beginning to get your own name out as the Real Estate Agent to go to.

6. Not Focusing Their Marketing Efforts in the Most Effective Areas

One reason why many new Real Estate Agents who do begin spending money on personal marketing stop is because they spend it in the wrong place. The easiest place, and where conventional Real Estate tells you to spend your money, is in conventional print marketing – the newspaper, real estate magazines, etc… This is the most visible place to see real estate advertising, it’s where large offices spend a good part of their money, and so many new agents mistakenly spend their money here. This becomes very frustrating to new agents because of its low return. Large brokerages can afford to spend their money here because they’re filling two needs – they’re marketing their own properties for sale while creating new buyer traffic for their buyer’s agents. New Real Estate Agents should look to their own sphere of influence and referral marketing to see the most effective return on their investment. An agent can spend as little as $100/month marketing to their family, friends, and colleagues and see an incredible return. There are many great referral systems around that all focus on the same premise – that if you consistently market yourself to your sphere of influence as the Real Estate Agent to go to – then you will get more business. The key is to pick a system and to follow that system. You will see results.

7. Choosing the Wrong Brokerage for the Wrong Reasons

New Real Estate Agents choose their new broker for a variety of reasons – they have a good reputation, they offer the most competitive split, the office is close to their house, etc… While these alone aren’t bad reasons to choose a broker, they aren’t going to do a lot to help you in your success. The #1 reason to choose a broker, and the question to ask is, “What do you offer your new agents.” If the answer is, “The most competitive split in town” you should definitely keep looking. Remember, 100% of $0 is still $0. If you’re leaning towards the largest broker in town, who has a great reputation, remember this: You’re starting a BUSINESS not a JOB. While it might be fantastic to brag to your friends about landing a job at a prestigious company, it’s no accomplishment to hang your license on the same wall in the same office as other successful agents.

Your #1 concern when interviewing new Brokers is what they offer you as a new agent. Do they have incoming leads? What does their training program consist of? What’s their retention level? What’s their average sales price? Do they encourage their agents to promote themselves? A Broker’s purpose is to help new agents start successful careers and to help established Agents progress their careers to the next level. As a new agent, concern yourself less with commission split or agency name and more with specific programs and agency standards.

A new career in Real Estate is very exciting. Starting a Real Estate business provides the new Agent with opportunities for limitless potential and freedom. New Agents have a notoriously high failure rate, however, so a new Real Estate career can also be a very scary prospect. However, if you avoid the 7 Top Mistakes Rookie Real Estate Agents Make, then you’ll be far ahead of the competition!

Source: by Eric Bramlett

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