Open houses can be stressful events. How clean is clean enough? What food should you serve? Who should you invite? Where should you post signs?
We’ve asked leading real estate professionals for best open house tip, and their answers cover the basics (clean and stage the house) to the innovative (hire a drone banner to advertise your event). You’ll definitely want to take notes, and be sure to let us know your favorite open house tips in the comments below.
A huge thank you to everyone who offered their advice!
- Create a property website.
John Bodrozic, http://www.homezada.com
Most people when they visit an open house, are pulling out their mobile phone to take more photos of the house to remember / evaluate it later in the day or a day or two later. In addition, buyers usually end up visiting 3 to 5 house in the same day, so how do they remember your house versus the other ones they saw?
A good marketing strategy is to create a property website where you already have photos of every room in the house from multiple angles, as well as close up photos of all the interior and exterior features of the home. Once you have this, then provide a simple flyer with a QR code / short url link as an easy way for visitors to the open house to see all the photos, especially after the leave the house.
- Advertise your open house on Facebook.
Justin Kerby, Founder, CaveSocial.com
Open Houses: We’ve had great success promoting open houses on social media for our clients. Typically, we include 4-6 photos of the home in a boosted Facebook post, which links to a landing page where visitors can see a little bit more about the home, and fill out a contact sheet to be notified when the open house is taking place. This is a great way for real estate agents to generate leads for themselves, as well as draw attention to the open house they’re promoting.
- Paint the house in the best possible light.
Ryan Wilkerson, Realtor/Partner, SURE Group RE/MAX SAILS
Turn all lights on and open all blinds/curtains, remove everything off of countertops (not only does it look cleaner but it gives the appearance of a larger space which is very important in areas like the kitchen).
Remove all personal items if possible (family pictures on the refrigerator or framed around the house) you want all possible buyers to envision themselves in this home , by removing personal pictures you are no longer reminding them that they are walking through a strangers home.
It should go without saying BUT the home must be entirely clean, organized and tidy (beds made, junk should be organized or thrown away). A Seller’s home is their home until the day they decide to list, once that decision is made the home becomes a product. A product that is going to be consumed by the marketplace, so you always want to ensure you put your best foot forward.
- Team up with other agents.
Jay Thompson Zillow For Pros Blog
Talk to other agents with listings in the area and coordinate a “neighborhood open house weekend.” Having multiple homes in the area held open will attract more traffic, and you can all take advantage of each others’ marketing efforts. Try something fun like creating a “punch card” or “open house bingo” where visitors get a stamp at each house they visit and can turn it in at the end for a gift card or prize drawing.
- Partner up with local artists and/or interior designers.
Yvette Brown, Managing Broker, PARAMOUNT & BOND
Engage local artists and/or interior designers allow them to use your home as a staging platform for their works. Have the Open House showcasing their work and the home at the same time.
- Make sure you give attendees these 3 handouts.
Republished from Referral Exchange
Mortgage Loan Breakdown – Helps prospects understand the potential costs of financing the property.
Glossary of Home Ownership/Mortgage Terms – A single sheet of key terms and phrases can be extremely helpful to both first-time buyers and move-up buyers who haven’t purchased a home in a while.
Neighborhood Information – Note local schools, grocery stores or restaurants and the “walk score” of the home. And don’t forget today’s buyer concerns such as the best cell phone carrier/coverage for the area (very important in hilly, mountainous and coastal areas).
- Come prepared with the right information.
Zach Hammer, Marketing Director, The Snyder Group: Team Driven Real Estate
Here are some of the ideas from members of our team:
Know homes for sale, builders, and floorplans of the whole area around your open house. The people who come into your open house may have no interest in that home in particular, but you can still be valuable to them by knowing what is available and helping them to find the best home for them. For residents of that community, knowing the nearby builders and floorplans will allow you to talk to them with a degree of expertise, potentially lending more of an idea to them of what THEIR home could be worth.
- Collect email addresses to keep interested lookers informed about future open houses.
Trevor Ewen, Neosavvy Labs
Collect email addresses the moment people show up. Do not bother them with advertisement, but have photos sent to their email addresses immediately after they view the house. This will keep the property on their mind, and expose them to things they may have not seen/noticed (ideally nice things).
- List in the correct radius.
Republished from the Tom Hopkins blog
In order to have a productive open house, you have to invest time and effort–which is the same thing as money. Before you commit yourself to such an investment, make sure that the property you want to hold open has what it takes. Here are the five things you need:
Make sure it is priced right. Any neighbors who visit your open house probably have some idea of selling, or at least refinancing, in the not too distant future.
Create good traffic flow with directional signs off a main thoroughfare. It doesn’t make sense to hold an open house when no one can find it.
List within your service area. Don’t drive forty miles to hold an open house.
The sellers must be gone. Buyers only go to open houses to avoid contact with either owners or salespeople who are too pushy.
Stage the home. The sellers must know that the house must be impeccably clean for starters.
- Hold an agents only open house.
Troy Balakhan, Licensed Real Estate Sales Associate, Keller Williams Jupiter
Open house specific tips:
If you’re holding a broker’s open (an open house for agents only), build a list of every agent that has sold a house in the neighborhood in the past year, as well as all the active buyer’s agents in the area, and call them to personally invite them to the event. Have refreshments and hors d’oeuvres ready for your guests. This leaves a lasting positive impression.
At the open house event, make sure you know all relevant information from the neighborhood, such as the average (closed) price per square foot, how many homes are currently listed for sale and their prices, and what homes have closed in the past 90 days and their prices (if you have access to that information). Know the homeowner’s association dues and what they cover.
Source: fitsmallbusiness.com by By Jaqueline Thomas
Your Loan in the Valley
Pre-qualify Prospects and Referring Partners so you get more Real Estate Business
1) Cooperate: When speaking with them, are they amiable and willing to cooperate? Although they may be facing challenges because of today’s market or because of credit issues, that is fine, but if they get belligerent or angry with you, you do not have to work with them.
2) Plea for Help: Do they want to be helped? Find out their “hurt” and show them how your product or service is the “cure”
3) Realistic: Do they have realistic expectations? Does the prospect realize that the current value of their home may not be the same as it was few years ago? If financing is involved, do buyer prospects realize that loan programs are not the same today as they were 2 years ago.
4) Conversation: Are they willing to have a conversation with you? Do they even answer the phone or have they been avoiding you for weeks? Are they short with you and give clipped, one word answers or do they at least provide a little dialogue? Follow the rule of three, once you have left them 3 messages if they do not respond throw them away and move on.
5) Action: Do they want to move forward anytime within the next 2-14 days? Are they motivated and ready to move forward now?
Qualifying your prospective clients quickly and effectively is a skill that is sure to bring you massive success in any industry. Source: propertysolutions123.com