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Great proven seller lead gen Real Estate marketing ideas


Try these 4 proven seller lead gen real estate marketing ideas:

  1. Leverage Your Buyers

To generate solid referrals, strike while the iron is hot! After you hand over the keys, show your buyers you appreciate them and provide great follow-up to help solicit referrals.

  • Offer your buyers a small congratulatory closing gift (and be creative!)
  • Include a small stack of your business cards and ask your buyers to share them with anyone who may be in need of an agent
  • Since closing is a hectic time, follow up with your buyers in a week to thank them again – and remind them that you’d love any referrals

Referrals from past clients may not guarantee you seller leads, but this is a great way to open that channel with minimal effort.

  1. Go After For Sale By Owner (FSBO) Listings

90% of sellers who attempt to sell their own property aren’t able to complete the transaction. This is typically due to some combination of inexperience, limited resources, poor marketing and overpricing.

Trying to sell a home is extremely stressful, especially when you don’t have a background in real estate – presenting a great opportunity for you to come in and save the day! Look up FSBO listings on Craigslist and reach out to offer your services – perhaps a free consultation – to take full advantage of this technique.

  1. Contact Sellers with Expired Listings

Why do listings expire? Much like we discussed with FSBO properties, it’s typically because the expired listing is overpriced or is not being marketed well. Once again, you have the opportunity to step in and save the day.

In contrast to the FSBO method, you’ll need to rely on your MLS to pull a list of expired listings. Sellers with expired listings may already be working with another agent – but considering that the listing is still on the market and unsold, they may be motivated to explore all options.

Reach out to the seller to let them know that you can help them with their stalled listing. Come up with a game plan on how you will generate exposure for the listing. If the plan is good and pricing is in line with expectations, you may well find yourself representing the seller moving forward!

  1. Search for Leads on Facebook

Facebook has done a lot to improve their search functionality, specifically in building out the detail with which you can search for people, places and things from your profile page. Did you know that you’re able to look up keywords and locations in the search box at the top of your Facebook profile? Give it a try! If you type in your city along with a few keywords associated with selling a home – things like packing, house hunting or moving, you may very well find individuals in your extended network who could qualify as seller leads.


Your Loan in the Valley


Finalmente tienes tu propio Real Estate Website…


¿Ahora qué?

Nada más tienes que definir como te vas a diferenciar de más de 1 billón de páginas web dedicadas a bienes raíces. ¿Suena fácil verdad?

No te preocupes, vamos a darte algunos consejos que con algo de persistencia, te llevarán al éxito.

  1. Investiga lo básico del SEO (Search Engine Optimization)

Es muy importante que antes de poner tus cartas a jugar entiendas lo básico de cómo los sistemas de búsqueda en internet funcionan.

  1. Escribe contenido valioso que pueda ser realmente de utilidad para tu cliente.
  1. Crea perfiles en tu website de los vecindarios en los que estas enfocado. Después de todo, ¿quien sabe de estas áreas más que tú?
  1. Escribe tu biografía haciéndote ver como el experto que eres.
  1. Crea videos informativos, profesionales y divertidos que puedas conectar con tu sistema de marketing.
  1. A menos que hayas vivido debajo de una roca los 10 años pasados, no tenemos que mencionarte lo importante que son las redes sociales hoy en día.

Ahora sí, con esta información y tu creatividad estas listo para empezar a darle un funcionamiento adecuado a tu website. ¡Manos a la obra!

Your Loan in the Valley

How does your business survive when sales are slow?


Here are 10 tactics small business owners use to keep their businesses afloat during slow seasons…

  1. Cement every client relationship. Conducting one-on-one meetings with every customer to ensure complete customer satisfaction and to renegotiate temporary rates to keep the business where necessary has been a key strategic move during this season.

  1. Focus on advertising. My best tip for keeping business afloat during slow season is to focus on advertising, and actually invest and spend on advertising. In other words, take a counter-intuitive approach to advertising. Why? Because in the summer season for instance, advertising is a lot less competitive as most businesses (with the exception of travel) spend less during the summer. You can buy advertising cheaper, and you can also make your business stand out because of less competition. Consumers don’t just “shut off” in the summer, and in fact most consumers are predisposed to spend more money in the summer months, which can make advertising pay off.

  1. Get active. When things are slow, I have a number of actions to take to get myself in action again. You can’t rely just on online sales. I participate in craft fairs and flea markets and will often set up a sale to bring in new customers. I am also approaching stores to talk to the owners or managers about wholesaling my work. Finally, I do custom work. I have done a few pieces for people in my building and that leads to others who want jewelry made just for them.

  1. Recharge your business. As my company experiences slower moments, we leverage those opportunities to concentrate on ways to recharge and grow the business. So often, we are so busy serving clients that we often do not take sufficient time to organize ourselves, come up with new ideas and processes, and to shine the light on our own company. Thus, we change the emphasis at those times to truly working on our business, instead of solely in it, which recharges, educates, trains, and connects us. Further, as a marketing company, we brainstorm and work on our own marketing initiatives, as they seem to fall by the wayside in favor of our clients’ marketing.

  1. Produce more sales. This is the highest and best use of my time as without new sales the business will certainly fail. Spending two full days per week in the field with the sales team is an absolute must for the remainder of this year to ensure our revenues. , CEO of Estrada Strategies, a CEO coaching firm based in Southern California.

  1. Take your business online. We shut down the brick and mortar side of the business to preserve cash and save the business and operated solely online, leveraging top organic search placement in the search engines, in addition to paid search strategies. Everything online is trackable and measurable–there’s no fat. The online marketing emphasis helped us survive, preserve cash and reach a national client base.

  1. Do “good” work. When things are slow in my business, I find myself taking on more pro-bono work and volunteering. It not only allows me to use my time and talents for the greater good, but it also provides a platform me to try out new ideas or tools that have been wanting to implement. I volunteer because I am passionate about the cause, but it generally leads to more business opportunities as well!

  1. Adapt to the season. Some seasons are slower than others but if you keep your business relevant to what’s currently going on, your customers will appreciate the sentiment. Offer deals, contests, and giveaways pertaining to the holidays. Another appreciative notion your customers will take positive notice of is giving a nice ‘thank you shout out’ to all of your loyal supporters in your newsletter. Around the winter months remind your customers they are all priceless presents to your company.

  1. Improve efficiency. We’ve always tried to make sure that we keep on improving the efficiency of our operation. When we say we make our operation more efficient, it means we try to scale well when business grows. When we first began, our focus was obviously to grow the sales / revenue. However, as we grew, we made sure that our revenue / employee ratio continued to increase instead of decrease.

  1. Manage the bottom line. Cutting out all luxury expenses and managing the numbers month-by-month to maintain profitability and positive cash flow has been the most difficult thing to do. We get comfortable justifying many expenses in our business that are not operational critical and can be either completely eliminated, differed for a future date or cut back. Source:

Your Loan in the Valley

5 GOLDEN RULES of Excellent Real Estate Customer Service


Providing great real estate customer service is an incredible way to build trust and loyalty. Apply these “Golden Rules” diligently to wow your clients and increase referral business.

Let empathy be your guide:

Having empathy means having the ability to put yourself in someone else’s shoes and understand what that person is feeling. No matter the circumstances (first time buyer, investor, downsizer, re-locator) a real estate transaction is a big deal and it’s always personal. Whether you have to deliver bad news or you feel like a client is being a pest, take a step back and put yourself in their shoes. Empathy not only helps you to relate to your clients, but feeling empathetic will also help guide your ability to communicate, problem-solve, react and at the very least make the customer feel understood.

Be engaged & responsive:

Clients expect immediate follow up (which makes lead nurturing software like Zurple great, especially for new leads). In real estate, you aren’t treated like an organization with business hours – you will get calls and emails after hours and on weekends.

The key isn’t necessarily being available to answer emails at 1am (work/life balance is a great topic for another day). Instead, the key is reacting in a timely manner – and if you don’t have all the answers don’t leave your customer hanging. Keep them updated and try to give accurate timeframes whenever possible. Make it a priority to follow through when you say you will.

Pro Tip:

Let Conversations help! Our intelligent software automates fast, relevant, effective lead follow-up. See how it works.

Remember abc – always be communicative:

Good, clear communication is highly underrated in a high speed world of “lol” and “omg”. How you communicate and how well you communicate will leave a strong impression on a client. Taking time to construct a thoughtful, well-written email or calling instead of texting for more important discussions will give your client great comfort that they are in good hands.

Go the extra mile:

Give your clients a “wow” moment whenever possible – and keep in mind that wow moments don’t have to be complicated. They can be as simple as providing additional information that was not requested. Think beyond the stated question and seek the implied follow up question – so when your client asks “what are the HOAs at this condo?” don’t just provide the HOAs for that one unit. Follow up with more information – maybe some comparable condos where HOAs are lower and ask questions about what amenities are important to them so you can guide their search.

Show your appreciation:

You are nothing without your customers so be sure to show them how much you care. Make sure your clients feel appreciated for choosing to work with you. Many agents do this with a closing gift (already a great concept), but rather than going the generic route, choose something meaningful. We compiled a list of a few ideas here.

A handwritten “thank you” note makes a great impression too. To show true appreciation let them know why you enjoyed working with them (i.e. were they patient, funny, knowledgeable, easy-going?). Also try sending them a note or give them a call to wish them a “Happy Anniversary” to celebrate the date they closed or moved in. There are countless ways to make people feel special but these small acts of kindness can go a long way in building personal connections with your clients.

Empathy may sound easy, but if you are having a bad day it can be difficult to see someone else’s perspective. It’s easy to have a great idea for a closing gift but it takes effort to make the purchase. It’s easy to find out the HOA fees on that condo but it takes enterprise to dig deeper. Real estate is all about relationships and the strongest relationships take effort. Source: by Michelle Salatto

Your Loan in the Valley

VA Home Loan Guidelines and Loan Limits


The VA home loan offers incredible benefits to current and former members of the US Armed Forces. VA loans require no down payment, no mortgage insurance, and less money upfront.

Over 20 million veterans have taken advantage of the program since its creation in 1944. Some 630,000 obtained a VA loan in 2013 alone. The VA home loan program is catching on and gaining steam.

And for good reason.

Veterans enjoy low overall loan costs. VA mortgage rates today are 0.25% to 0.50% lower than those available for conventional loans and mortgage insurance is never required — regardless of your downpayment.

VA-eligible mortgage applicants save thousands in mortgage interest throughout their loan term.


VA mortgage rates are among the lowest of all available mortgage rates. There are several reasons why.

The first reason why VA mortgage rates are low is because VA home loans are guaranteed against loss by the Department of Veterans Affairs. Lenders assume very little risk on VA loans.

A second reason why mortgage rates are low for VA loans is that the program boasts some of the lowest default rates of any mortgage loan type. Lower default risk leads to lower future costs and rock-bottom rates.

A third reason is competition.

Lenders like to make VA loans for the two reasons above and the competition for veterans’ business creates downward price pressure.

Mortgage rates today are at 21-month lows with many VA lenders offering mortgage rates in the low-3 percent range.

Today’s mortgage rates are helping to keep home affordable for VA home buyers, and the VA streamline refinance program has helped reduce payment for thousands of existing VA homeowners since last year.

Just a few years ago, VA mortgage rates were in the 8s.


Among the benefits of a VA loan is that the program allows for “jumbo” loan sizes in some U.S. cities without charging its borrowers extra.

For example, VA buyers can borrow up to $417,000 with no money down, which means that any U.S. home sold for $417,000 or less can be financed 100%.

However, this $417,000 limit is just a minimum. In certain “expensive” parts of the country, however, VA loan limits range much higher.

Consider that the average sales price in December 2014 for a single-family home was $255,800, according to the National Association of REALTORS®. Yet, in San Francisco, California; or, New York City, buyers would be hard-pressed to find a home for even two or three times that amount.

To help its military borrowers, then, the Department of Veterans Affairs extends its maximum loan limits in cities in which costs are typically higher.

As a few examples of the VA’s extended loan limits:

Marin County, California home buyers: VA loans up to $625,500

Seattle, Washington home buyers: VA loans up to $517,500

Boulder, Colorado home buyers: VA loans up to $456,550

The 2015 VA loan limits chart tops out at $721,050 for home buyers in Honolulu, Hawaii.

These extended limits help VA-eligible buyers nationwide — especially as home prices rise. Via the VA loan guaranty program, veterans have a zero-down mortgage option for homes sold above the national average. Source:

Your Loan in the Valley



Your Loan in the Valley

15650 Devonshire St. Ste 312, Granada Hills,  CA 91344

818 810 4646



September 13th, 2013   Suite 210   8.30am

15650 Devonshire St #312 Granada Hills, CA 91344    NMLS: 941606